Vision + Values
““When your body is aligned, everything flows better — your breath, your movement, your energy, your confidence.”
Why We Do What We Do
We’re a team led by a physio with over a decade of experience helping people move with greater ease, awareness, and confidence.
After years of noticing the same postural patterns — forward head position, rounded shoulders, and the tension that often follows — we wanted to create a simple, effective way to support better alignment.
That’s how PostuLift was born: a physio-designed posture support tool you can use at home in just 15 minutes a day. Inspired by clinical insight but made for everyday life, it’s designed to encourage balanced alignment, improve postural awareness, and help you feel more upright and energized.
Our mission is simple: to make healthy posture practical, accessible, and part of your daily routine. Because when your body feels aligned, everything else — your movement, breath, and confidence — follows naturally.
1. Authenticity
PostuLift was founded by a physiotherapist with over a decade of hands-on experience helping clients move more freely and feel more comfortable in their bodies.
For her, alignment isn’t just a profession — it’s a philosophy. PostuLift reflects that same commitment to authenticity: creating a product rooted in real experience, genuine care, and the belief that when your body and values are aligned, you move through life with greater ease, confidence, and purpose.
2. Accountability
We stand behind every detail of what we create.
Your safety, comfort, and trust matter to us — which is why we take full accountability for our design, materials, and user experience.
We’re committed to evidence-informed design and plan to collaborate with experts to evaluate how PostuLift supports posture and body awareness in everyday use.
3. Innovation
Growth and evolution are at the heart of PostuLift.
We’re always exploring new ways to enhance our products — from travel-friendly versions to smart features that make it even easier to use.
We listen closely to our community’s feedback, allowing your experience to shape the next generation of PostuLift. Because innovation isn’t just about technology — it’s about listening, learning, and lifting together.
About Our Founder & CEO
Ellie is an orthopedic, TMJ/jaw, and pelvic floor physio with over a decade of experience helping people improve posture and movement awareness. She founded PostuLift to create a simple, daily tool that supports upright positioning and posture mindfulness.
She also runs Revival Physio in Toronto, where she combines manual therapy, soft tissue release, McKenzie therapy, therapeutic exercise, and acupuncture to help clients move comfortably and uncover the root causes of tension. Ellie also supports pregnant and postpartum mothers, and holds a Bachelor of Health Sciences from McMaster University and a Master of Physical Therapy from Western University.